Last updated: 1/2012

BOTH SIDES OF THE ONLINE MARKETING MARKET TO MAXIMIZE PROFIT & WEBSITE VALUE

Market Basics
Basic Market Components
Supply
Demand
Price, Bids, Asks
Elasticity
The Online Advertising Market
The Product
Pricing
Demand
Supply
What exactly is Arbitrage?
Online Advertising and Arbitrage - The "Click Thru Value Chain" and Commoditizing the Market
Development, Traffic, and Hedging Your Cash Flow
The Two Sides of the Internet Marketing Market
Bringing Money In: Matching Revenue and Expense Streams
Where the Advertising Budget Should be Spent: The Law of Diminishing Returns
Major PPC Programs
Major Affiliate Programs
Major Contextual Ad Programs

PART II: Valuing a Website: What is Your Site Worth?

Introduction to Professional Valuation
The Headaches
The Foundation
Diving In: Understanding Present Value
Earnings Risk and the Discount Rate
Discounting a Stream of Future Cash Flows
Website Valuation Using the Discounted Cash Flow Model
Historical Growth: Geometric Mean vs. Average
Terminal Value
Relevant Cash Flows
Simple Model ¨C Discounted Cash Flow Website Valuation
Less Simple Model ¨C Discounted Cash Flow Website Valuation
Valuation Analysis Line-by-Line
Summary of Discounted Cash flow Analysis for Website Valuation
Other Website Valuation Analysis Models
Market Value Approach to Website Valuation
Summarizing Website Valuation
A Note on Using Metric Multiple Website Valuation Models
About the Author
"There are several ways to reasonably value a company...cash flow analysis and multiple analysis estimate the opportunity's value based upon future events" - Roberts/Walton, Purchasing a Business, Harvard Business Press

The sole purpose for learning how to apply real asset valuation techniques to websites is to take advantage of an immature market.

As the market for buying and selling websites matures, standard pricing methods will be established just like every other mature market in the business world today.

Order this 104 page book now to access all content!

If you are an experienced internet marketer and only want to learn Professional Website Valuation and receive the FREE valuation spreadsheet, choose the WEBSITE VALUATION ONLY link below.
FREE customizable spreadsheet* included with all formulas and line-by-line explanations to go along with the website valuation section of the book! *(requires Microsoft Excel)

What you will learn from The Business End of Websites:

1.) A full understanding of how websites profit from buying and selling advertising
2.) How to perform a professional website valuation using a variety of real-world business techniques.
In detail, step-by step, with a pre-formatted spreadsheet to do all the math.
3.) Techniques and detailed analysis of online marketing methods to create positive cashflow and increase a website's value
4.) Listings of major contextual ad programs, Pay-per-Click and affiliate ad systems, and where to buy and sell websites

Armed with the above knowledge, you can:
1.) Establish a fair market foundation price for any website
2.) Profit from buying underpriced websites
(i.e. "I know the website is worth at least this much, so I'll pay anything less!")
3.) "Build, increase value, sell, REPEAT"

An Incredible Value:
Business text books that teach professional valuation cost $70-$120 and are not geared for a general audience!
A full website valuation by a professional consulting firm could cost $100s - $1000s !

TWO versions available:

Full Version
Includes the original full table of contents and the FREE website valuation spreadsheet.
Website Valuation Only
This version was created for experienced internet markers that don't need all of the information on how websites increase value by advertising arbitrage. This version includes the full website valuation section plus the FREE website valuation spreadsheet.

FULL VERSION: $24.47

BUY FULL VERSION NOW! (instant .pdf download 24/7 - requires free Adobe Acrobat Reader)<